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Demystifying Meta
Tags
Picking
the right keywords to describe your site
October 17, 2000
By Aliza Sherman
Trying to get
your Web site properly listed in search engines? Make sure
your Web developer has placed meta tags in the HTML code of
your site. Many search engines use “bots” or “spiders”
to “crawl” through the Web and automatically index Web
pages into their searchable databases. Every search engine
works differently; some will index your site by meta tags
while others will index by the actual text on the pages.
Meta tags include strategic selections of keywords that
best describe your site and a very brief sentence that
encapsulates the purpose of your Web site. Here’s an
example.
META name=“description” content=“Buy hair and skin
products recommended by beauty experts at Salon AKS, Madison
Avenue, New York City offering services including hair cuts,
color, style, facials, body waxing, manicure, pedicure.”
META name=“keywords” content=“hair salon, spa, New
York City, NY, Alain Pinon, Kao Hui, Susanna Romano, cut,
color, style, facials, waxing, manicure, pedicure, Madison
Avenue, hair, body”
Aliza Sherman is an entrepreneur and author of Cybergrrl:
A Woman’s Guide to the World Wide Web (Ballantine Books).
She is currently working on her next book and new company.
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